Tim Arnold


See my blog at www.possible20.blogspot.com


Tim Arnold

New York



Business builder

Published writer

Brand strategist

Public speaker

Advertising exec

Huffington Post columnist

Adweek columnist

AdAge contributor




“possible 20:”  slang, from the music business:  exceed expectations; as in, jam like crazy this set, and you’ll possiblly get a 20 minute break instead of 15.

Tim Arnold is a 35-year advertising industry veteran and a frequently published writer who runs his own consultancy agency, Possible20. He’s published in Adweek, AdAge, The Huffington Post, FogCityJournal and The StL Post-Dispatch.  His first job was at D’Arcy, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign.  He moved to New York twenty-eight years ago, and ran businesses for J. Walter Thompson (Burger King, Miller), Scali McCabe Sloves (Hertz) and DMB&B (worldwide Board of Directors; Dir, Global Business Development).  He was president of McCann Amsteryard and a partner at The Ad Store, where he produced the notorious first Super Bowl commercial for GoDaddy.  For three years he told his stories in a regular column for Adweek magazine.  He also plays a mean blues guitar and has played numerous clubs in New York City as part of the Night Train Blues Band.  

  CBS This Morning News





Birth of the Blues in Advertising:


(click on Budweiser Blues page above)